In the current art climate, everyone and his frigging dog is an artist. If you dare to question that, especially in photography - watch the fuck out. The dust has not settled yet, and people still think, that just because digital cameras and a variety of editing tools can make it psycho-crisp, and just because you can (re)produce the motifs of others, does not mean you know anything. The whole point is to see further than the object or motif in front of you.
What is the aim of this site, then? Well, to bring art back - Justin brought sexy back, it’s about time we do something for art. It is also to spell out that art should be provocative - but that provocation is not an art in itself. We aim to bring the grit and storytelling back, we focus on the diamond in the rough, that everyone else overlooks.
This site...curates outside the box.
/ZR
